Insights & newsletter
Field notes, in the open
Practical thinking on systems, AI and growth — and a front-row seat to Stirling Networks as it launches and grows.
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Occasional and useful. Issue #1 — the Stirling Networks launch — is live.
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The meter is coming, and other things we learned about AI this autumn
Copilot is switching to usage billing in December. A client's Team or Enterprise decision turned out to be about one habit. And a dashboard came out of it. Four minutes, three things.
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We started a journal about who actually gets AI at work
Terrified of AI is Swanswater's editorial side: essays on who gets to use AI at work, what it really costs, and what a small firm can do about it. Every number sourced. No cookies. No names.
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Free AI help for Scottish businesses: a plain-English guide
The Scottish Government is funding free AI training, consultancy and grants for SMEs until March 2027. Most business owners have never heard of it. Here is what is on offer and how to get it.
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Starbucks Is Building Its Own Software With AI. Your Business Can Too — Here's How to Do It Safely
Starbucks is replacing Microsoft and IBM systems with AI-built in-house tools to cut a $400m software bill. Startups are ditching Salesforce for custom CRMs. The build-vs-buy shift is real — and it's exactly what we do for businesses in Stirling and Central Scotland.
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Introducing Stirling Networks
We're launching Stirling Networks — a connectivity brand under Swanswater, run in the open as a live showcase of how we build and grow a business.
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Swanswater Technologies is now Swanswater Technology Group (STG)
The business has formally evolved into two distinct, focused entities — each built to serve its clients properly.
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Launch of our Digital Pack and Growth Diagnostic tool
Introducing the Swanswater Digital Pack and a new interactive Growth Diagnostic — built to help ambitious businesses see where they are today and what to focus on next.
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