Insights & newsletter
Field notes, in the open
Practical thinking on systems, AI and growth — and a front-row seat to Stirling Networks as it launches and grows.
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Occasional and useful. Issue #1 — the Stirling Networks launch — is live.
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Starbucks Is Building Its Own Software With AI. Your Business Can Too — Here's How to Do It Safely
Starbucks is replacing Microsoft and IBM systems with AI-built in-house tools to cut a $400m software bill. Startups are ditching Salesforce for custom CRMs. The build-vs-buy shift is real — and it's exactly what we do for businesses in Stirling and Central Scotland.
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Introducing Stirling Networks
We're launching Stirling Networks — a connectivity brand under Swanswater, run in the open as a live showcase of how we build and grow a business.
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Swanswater Technologies is now Swanswater Technology Group (STG)
The business has formally evolved into two distinct, focused entities — each built to serve its clients properly.
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Launch of our Digital Pack and Growth Diagnostic tool
Introducing the Swanswater Digital Pack and a new interactive Growth Diagnostic — built to help ambitious businesses see where they are today and what to focus on next.
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